Tech Decision-Makers Grow Reliance on Digital Content to Fill In-Person Event Void

Tech Decision-Makers Grow Reliance on Digital Content to Fill In-Person Event Void

Only 41% of downloaded work-related content has provided value to tech buyers in the past 12 months, up from 38% in 2019. … content ITDMs rely on the most throughout the purchase process are product testing/reviews/opinions, …